PROJECTS & CLIENTS

121K

Organic views on a single Reel.

Then we did it again.

Reduction in customer acquisition cost over 18 months.

Increase in organic Instagram views in three months.

A modern approach to digital learning.
I work with Swarovski’s Education team to edit long-form training content created for employees across their North American retail partner network. The focus is on transforming educational material into polished, engaging video that feels modern, elevated and true to the Swarovski brand.
Long-Form Video Editing · Digital Learning
From pacing and visual storytelling to music, graphics and overall flow, I edit each piece with the learner in mind, making detailed educational content feel clear, engaging and easy to follow while maintaining a high level of polish.
Making learning feel as considered as the brand itself.
The goal is to bring a more modern, engaging approach to employee education, creating digital learning experiences that hold attention, communicate information clearly and reflect the quality of the Swarovski brand.

Bringing the in-store experience online.
The Olive Experience is a specialty olive oil and balsamic shop built around tasting, learning and discovering new flavours. Our work focuses on translating that experience to social media, creating a digital presence that feels approachable, engaging and distinctly local.
Social Media Management · Content Creation · Influencer Marketing
We manage the brand’s social presence from strategy through execution, including content planning, copywriting, filming and short-form video creation. We also develop influencer initiatives designed to introduce the brand to new local audiences through authentic, experience-led content.
Turning online discovery into real-world connection.
The goal is to make social media an extension of the shop itself, building local awareness, giving people a reason to visit, and creating content that helps customers understand, experience and get excited about the brand before they ever walk through the door.

An ongoing partnership built around brand growth.
We work closely with Enya Mond, a Canadian luxury diaper bag brand, across its day-to-day marketing and larger growth initiatives. From social and email to paid campaigns, partnerships and retail support, the focus is on building a cohesive brand presence that connects with modern parents at every touchpoint.
Social Media · Email Marketing · Paid Media · Content · Influencer & Brand Partnerships
Our role spans both strategy and execution, developing campaigns, managing social channels, creating content, building email marketing, running paid media, and developing influencer, affiliate and brand partnerships. We also support retail marketing and larger brand initiatives as Enya Mond continues to grow.
Building a brand people want to be part of.
The goal goes beyond driving individual sales. We’re helping build awareness, strengthen community and create meaningful reasons for customers, creators and retail partners to connect with Enya Mond, while maintaining the elevated identity that makes the brand distinctly its own.

Telling the stories behind a Guelph institution.
The Bookshelf is more than a bookstore, it’s a longstanding part of Guelph’s cultural community. Our work focuses on bringing its personality, history and people to social media through content that feels as thoughtful, interesting and distinctly Bookshelf as the space itself.
Social Media Management · Content Creation
We manage The Bookshelf’s social presence and create original content that brings together books, film, events, staff perspectives and stories from its past and present. From content planning and copywriting to filming and short-form video, the approach is intentionally varied while always staying true to the brand’s voice.
Creating content worth paying attention to.
Rather than simply promoting what’s happening, the goal is to give people a reason to follow along, highlighting the personalities, recommendations, stories and cultural moments that make The Bookshelf what it is, while strengthening its connection with both longtime customers and new audiences.

Bringing the feeling of the festival to life before it begins.
The Eden Mills Writers’ Festival brings readers and writers together for a one-of-a-kind literary experience in the village of Eden Mills. Our work focuses on translating the charm, energy and character of the festival into digital content that builds excitement in the lead-up to the event.
Content Creation · Video Editing · Event Marketing
We create social-first video content designed to tell the festival’s story, introduce its authors and programming, and showcase the experience of spending a day in Eden Mills. From creative concepts and scripting to filming and editing, each piece is created with the festival’s unique identity at the centre.
Turning awareness into anticipation.
The goal is to make audiences feel the experience before they arrive, capturing the authors, stories, small-town setting and sense of discovery that make the festival special, while giving book lovers a reason to mark their calendars and be part of it.